Seniors Should Choose An Online Career

 Senior Benefits of an Online Career

Many people tend to stick to what they know and what they’re comfortable with in life. For seniors, it’s no different, especially when it comes to a new career. It may be difficult for you to consider what type of job you might be suited for after you retire from your previous career. Particularly since you may have worked in that career for decades. Still, you shouldn’t ignore the opportunities that working outside your comfort zone can bring. As long as it’s not too uncomfortable.  

Ageism can rear its ugly head when you are looking for work at this period in your life. No one wants to pay you for your years of experience. Many seniors often end up in part time or entry level jobs in retail or the food industry but that’s simply not the best fit for you. These lower end jobs often provide inconvenient hours, insufficient pay, and the type of environment not best suited to seniors.

It frequently involves a lot of physical activity and may be strenuous. Which can be quite hard on any seniors who have issues with mobility or energy. Online marketing is a great alternative to these more common jobs for a number of reasons, all of which are particularly beneficial to senior marketers.

While the idea of changing to an entirely different kind of career might sound daunting at first, it’s really not quite as bad as you might think. First, online marketing can all be done from the comfort of your own home. Second, you needn’t learn it all in one day. Third, there are a variety of ways to make money marketing your products or services and you get to choose.

“If opportunity doesn’t knock, build a door.” – Milton Berle

Instead of having to drive somewhere to a store dressed in a uniform, you get to wear whatever clothes are comfortable for you and work from your couch, desk, or patio. You don’t have to worry about wasting money on gas to drive to and from work, and you can have a lunch break just about any time that pleases you.

Time is a major factor in the benefits of online marketing. Where some jobs would have you working inconsistent hours, inconvenient hours, or just not giving you the hours you want, online marketing allows you to choose when you work and how much you work. Imagine being able to take the time to attend your grandchildren’s dance recitals or baseball games anytime you choose.

If you so desire, you can work all day every day, or just for a few hours every other day. It’s entirely up to you to make your own schedule. As far as earnings go, there’s no real limit to it. If you work consistently, you can earn anywhere from $20,000 a year to six or seven figures.

Given that all of your work in online marketing is done from a computer, you don’t even need to be at home while you’re working. You can be travelling in another state or in another country and still work if you want to, as long as you have an internet connection and access to your files on your laptop or in the cloud.

For more information check 5 Online Businesses You Can Start With No Money by Brian Edmondson for the balance small business.

If this post has been of any value to you, I would be grateful if you shared it with a friend who could also benefit.

HOW TO CREATE A BLOG TITLE PEOPLE ACTUALLY WANT TO READ

I know the reality is we want someone to read our post. But they must be interested enough to click on our blog title first. So how do we come up with that so called "catchy headline" we hear so much about?

Why is it important? What words are necessary? How is anyone going to find it or us?

Remember your blog title is the portal through which your present audience and the uninitiated enter and read your awesomeness. So give them a good reason to click on your title and an even better one to read your post.

Let's Break Things Down Into Pieces

Why Is Your Blog Title Important?

It is the implied promise to answer a question(s) or an offer of results for your reader. Whose topics they are either aware or even unaware that they have wanted or needed.

What Words Are Necessary?

Power words - Get and command your readers' attention, what you want them to do

Emotive words - Elicit an emotional response in your reader, how you want them to feel

Keywords and keyword phrases - Help people searching for products or           services to find you and your business 

How Will Your Blog Title/Post Be Found?

Through the use of keywords or keyword phrases. Keywords are necessary to your blog title especially if you have no audience or following. Without them, your only hope is that your audience accidentally finds your post. Not a particularly promising proposition. 

Putting The Pieces Together

Creating Your Blog Title

The easiest blog titles to create are How To and List (numbered) titles. Whether you write your blog post first and come up with a title that fits or the opposite is totally up to you as there is no firm and fast rule for a right or wrong way.

What is a definite no-no is the "click bait" title that bears little or no relation to the actual post, I personally recommend that you compose at least 3-5 titles before you choose your final version.

I suggest you use the Headline Analyzer tool from Coshedule. This free tool gives you an immense amount of information about the titles you've created thereby helping you to make the best final choice. 

For example, Here is a list of the possible titles I created for this particular post

•      3 Things That Get Your Blog Title Noticed
•      3 Special Words That Get Your Blog Title Noticed
•      Never Underestimate The Influence Of A Catchy Blog Title
•      The Basics Of Writing A Good Blog Title
•      Create A Blog Post Title People Want To Read
•      How To Create A Blog Title People Actually Want To Read

As you can see I chose the last title. I felt this one not only conveyed exactly what I was trying to say in my post but also bore the greatest relationship to the post.

Still as you read through the post you should be able to pick out words or phrases I used that led me to consider those other title possibilities.

The Essential Words We Use

Your title should be specific, get your point across, and pack a punch. Within this framework, you need power words, descriptive words, emotive words, and yes, keywords.

• For example, your title could say: Lose 30 Pounds Fast
• or, Quickly Lose 30 Pounds In 3 Weeks , While Never Feeling Hungry  

The first example tells us we will lose weight fast which might be what we want. Yet the second example is much more descriptive. We know exactly how quickly we will lose the weight, our fears of dieting are allayed by knowing we will not feel hungry, and our keyword phrase can be either lose 30 pounds or quickly lose 30 pounds.

Your Readers Will Find You And Your Blog

If you have no audience it won't happen overnight. But, it will happen if you have written helpful posts that entertain and use the keywords and keyword phrases that you want to be ranked for.

This and attention grabbing blog titles that use the same keywords should begin bringing organic traffic to your blog/website.

Never underestimate the power of social media to help you increase the traffic coming to your blog.

On your business Facebook page, post an excerpt of your latest blog along with its image and a link. Tweet your latest blog title with a link to your post.

Encourage your readers to share your posts with those they feel will benefit from your message.  

I hope you enjoyed this post and that it has answered some of the most basic questions you may have had about coming up with a blog title that people will want to read.

If this was helpful to you please share it with your friends. If you didn't like it let me know what I could have done better or what you would rather have seen.

7 EFFECTIVE TIPS TO IMMEDIATELY DRIVE WEBSITE TRAFFIC

Begin With A Quick Audit Of Your Website

It isn't necessary that you do this. And this list is by no means exhaustive. But I feel these items are important if you want to get more value from the traffic that arrives at your site.

• How fast does your website load, too slow and you lose visitors
• Is your website mobile responsive
• How clear is your navigation, can your visitors easily find their way around your site
• Do you have CTA's so your visitors know what you would like them to do next
• Does your homepage tell visitors what you do, and the benefit it offers to them
• Are your opt-ins strategically placed on more than one page
• Do you have a contact page for your visitors to reach out if they have questions

Increasing Your Website Traffic For Free

1 | Add Your URL To Your Social Media Posts, Images, And Bios

Make your URL short, sweet, and to the point. Assuming the reason you post on Social Media is to interact with people, don't make it difficult for them to find you in the place you most want to be found. Everything that you post, everywhere, should be a doorway that leads visitors back to your website. 

2 | Pin All Of Your Content To Pinterest

Pin your newly created and published pieces of content to all of your relevant boards and to any relevant group boards you belong to. People search Pinterest for more than just recipes and do it yourself projects. You can put the power of this search engine to work for you by making sure your images are beautiful, correctly sized, and you have an image description. Add your keywords to your board descriptions.

3 | SEO Check On Everything

The simplest SEO you can do is to make sure that your keywords are in your post titles, headings, the content that you write and that it all matches. Your URL's should also contain your keywords. 

4 | Interview Someone You Admire

What a great way to introduce someone new to your audience and get in front of their audience. Make sure you ask interesting questions whose answers are a benefit and it's a win-win for all. 

5 | E-mail Your Subscriber List

When you email your list remind them to share it with their friends. Add a link to your email signature that leads to your website.

6 | Blog 

Post more often, but not at the sacrifice of good quality. Pick a frequency you can stick to. Provide your visitors with a good reason to stay on your site, visit frequently, and eventually purchase from you. You want to give value in return for the time your audience spends reading your blog. Add links to relevant past posts to keep your visitor engaged longer on your website. Have share buttons to make it easy for your audience to share your awesome content with their followers. 

7 | Utilize The Power Of Videos

People love videos. So give them what they love. Add videos to pages on your site to emphasize a point. You can use videos to showcase and demonstrate your products. Share your screen and show how-to's. Film customer testimonials. Add video content to Facebook and Twitter. Start a YouTube channel.

Free Traffic aka Organic Traffic

This is nothing more than people finding you and your website / business without any dollars leaving your pocket and lining other people's pockets in the process.

I had fun writing this post, but it was difficult to choose only 7 ways to drive traffic when there are so many. So I based my choices on what I thought give the most bang for your non buck. If you liked this please share it with your friends. As always let me know what you think.

  ~~Joyce

HOW TO CREATE YOUR FIRST EFFECTIVE SALES FUNNEL

Why Do You Need A Sales Funnel?

Whether you make money from an online business or a blog, you need a sales funnel to convert your customers/ readers into buyers. Unfortunately many entrepreneurs either don't know what a sales funnel is for or how to use one.
Plainly, the main purpose of your sales funnel is to move people through the various phases until they reach the final purchasing phase. But, in truth, it's more complex these days. Now, you need to nurture relationships that help to foster the "know, like, trust" factor if you want people to buy. And, you want that nurturing to happen for them every step of the way. In today's online world not everyone begins at the top of your funnel. It is just as common that a person doing a search finds your website, likes your product, and makes a purchase. Your attention to this customer at this point is crucial if you want their repeat business.

Begin With A Simple Sales Funnel

At some point, it's likely that your business will utilize multiple funnels to sell your products and services. Yet, your first sales funnel will likely be a super simple one and strictly speaking needn't sell anything. A well functioning, lead gathering funnel that brings in subscribers is a valuable asset to any type of business.
Still, in most sales funnels you have awareness of you and your business  at the top, and an action of some  kind at the bottom. The amounts, and kinds of phases,  or stages in between, can be as many and varied as you need for the business you have. I recommend simplicity for your first funnel because, like any piece of content that you create, you will want to gauge the responses to it and make any changes as necessary to refine it. In other words, you need to gather data, analyze, and improve your funnel if you want better results.

Determine Your Ultimate Goal

• Inventory your list of offers, both paid, and unpaid 
• Sort your offers into those that are anytime, or evergreen offers, and those that are either time specific, or one-time offers
• Determine what your ultimate goal is for this particular funnel
• Create the customer's journey outlining the steps for them to follow
• Create an automated email series, map out exactly what's included at each level

Building Your First Sales Funnel

Phase 1 | What You Can Do To Raise Brand Awareness

1. Your website optimized for user experience. With easy to use navigation, load speed, and mobile friendliness. This can't be stressed enough as this is often where your customers have found you, and they will judge your business by its appearance.
2. A Social Media presence. You need not be on every platform, but, you certainly need to be where your target audience hangs out. 
3. Your blog. If you don't have a blog you should consider starting one. There is no better vehicle for spreading your knowledge and authority about the products, or services you sell.
4. Ads. You can place an ad in your local newspaper, through Google Adwords, or Facebook ads.

Phase 2| Interest / Lead Gathering

1. Capture the email addresses of interested people with a targeted lead magnet.
2. Ask for social likes and follows to keep in front of those less interested at this time. 

Phase 3 | Nurturing Your List / Decision

1. Your email sequence has done its job, and you've skipped straight to the last phase and made a few sales.
2. Target the remainder of your list with an additional sequence that gives them more free value.
3. Ask them what they are struggling with, and offer to help them overcome it.
4. Don't forget to respond to their questions and concerns.

Phase 4 | Action / Sale

1. You have made several sales. But, your job isn't done.
2. You have more nurturing to do if you want repeat customers, and word of mouth recommendations.
3. Remember to thank them.
4. Check back with them to see that they are using/ enjoying their new product.
5. If not find out why not.

Sidenote:

A quick and easy way to look at some great sales funnels is to sign up to an email list or purchase a product of someone you like or admire. Pay attention to the email sequence, and their sales funnel as you receive it ( I recommend that you  save them if they are particularly good) to use as a guideline. Don't copy it but use it as a reference.

I hope you found this easy to understand, and useful as you create your own first sales funnel. Drop me a line, I'd love to hear from you. Please share it with your friends if it was helpful.

  ~~ Joyce 

Easily Create A 4 Step Business Marketing Plan

Why You Need A Business Marketing Plan

Every business needs a business plan, unless, you're in business purely for the fun of it, and you don't need an income. I am sure you have heard the old axiom that to "fail to plan is to plan to fail." We all have. The reason those old sayings have such staying power is because they still hold true today. 

So let's get to it. Why do you need a marketing plan? The simple answer is to get you from where you are to where you would like to be. Your marketing plan is essentially a road map. Ignore the directions and it will take you much longer to get there, or, make a plan, read the signs, know where you are going, and arrive sooner. Of course, it isn't always about arriving sooner, sometimes we just want it to be easier.

What Your Business Marketing Plan Should Include

First:  Define what your goals are.

What does your business need, or, what will help to move it forward? Traffic to your website? More subscribers to your email list? More individual, or, larger sales of your products or services? Choose only a couple of main goals so that you aren't overwhelmed as you work your plan. Your 3-5 supporting objectives are what you need to do to achieve those goals. For example, create new lead magnets to get more subscribers. You want to be challenged by your goals yet be able to attain them. Be super specific when defining your goals, and their measurements. Create milestones for yourself, broken down into daily, or, weekly pieces. Not only do they feel easier to reach but, it increases the information you get from your measurements. Oh, and don't forget to pat yourself on the back as you reach each milestone. You deserve it. 

• Choose 2-3 main goals with no more than 3-5 supporting objectives
• Set attainable but challenging goals.
• Make your goals specific and measurable.
• Create goal milestones.  

Second: Tie your goals to your business's mission/ vision statement.

Your goals are easier to achieve if they are aligned with your business's mission/ vision statement. You know what your product is and why you sell it. So, you also need to know who your customers are, what they buy, and what their buying cycle is. 

• Know/ create your buyer's persona.
• Learn your buyers purchasing cycle.

Third: Define your distribution channels.

Your distribution channels are where your future or present customers/ clients can find you and where you can engage with them. Your website needs to be optimized for the best in user experience, mobile use, and speed. An email list allows you to get in your follower's inbox. A newsletter gets you in front of your people in a more personal way. Your main focus social media platforms should be where your ideal customer hangs out. If you have a brick and mortar store, then you can't afford to not have a web presence these days. Give your followers, customers, clients, people your best kick-butt content to keep them consistently coming back for more of what you have to offer. 

• Your optimized website.
• Your email/ newsletter.
• Your social media platforms.
• Your brick and mortar store.
• Kick-Butt content

Fourth: A summary of your plan with supporting documentation.

Listing your main goals and strategies helps you to see exactly what it is you want to accomplish. Create a spreadsheet, and record the stats for your business when you begin your goal strategy. At each milestone do the same so you know if you are on track or not. Make whatever adjustments are necessary along the way and make note of these changes. Whatever your measurement method, the objective is to know what works,  what doesn't, and how well.

• List your over-arching strategies.
• Establish a baseline of your present numbers.
• Define your measurement methods.
• Create a spreadsheet for tracking.

I hope you find this simplified marketing plan useful. If you do please share or like.

Keep in mind that most of these are broad categories and will fit any business with some tweaking. If you need help with your plan let me know. If you have additional ideas and want to share them, as always, I'm all ears.

  ~~ Joyce

NEWSLETTERS OR HOW TO USE YOUR EMAIL LIST

Good Reasons For You To Start An Email List

First and foremost your email list belongs to you and no one can take it from you. If this isn't a good enough reason for you then someone better let me know because I am at a loss to find a better one.

Second and hardly outdone by the first is the fact that this is your best method for keeping in contact with your people. While some people say the money is in the list, I subscribe to the money is in your relationship with your list.

You Need An Email List!

Lately, everyone has been pushing the list building "you need an email list" message. I mentioned in my last blog post that I was one of those slow to accept that message. My guess is that some of my reasons are the same as they are for others. Beginning with hey, I have a list. Now! what am I supposed to do with it? Well, listen up and make no mistake about it, this is an extremely  important point. If you have managed to get people onto your list they must hear from you soon. Before they forget who you are, or what it was about you that they liked, or why they signed up for it in the first place. How do I know? Because I lost 5 or 6 people a couple months ago, before I sent out my first newsletter, and that really hurts when you only had 15 people signed up, to begin with.

So if you haven't begun your list yet, then consider what goals you want to accomplish with it, or what your business needs are. How about new clients lining up for your service based business? Maybe you want engagement of a more personal nature with your audience? Do you want to be able to send them exclusive coupons to upcoming sales for your product based business? People want to be on your VIP list and get the bargains before anyone else. It makes us feel special, and we all want that. Maybe you have designed a challenge for your people, or an offer of a free email course for them, either of which is a great lead-in to your paid digital products. Well, your email list makes all of these things possible, but only if you use it properly.

Newsletters Can Be Much More Personal Than Your Blog

The easiest way to use that email list is through the sending of a newsletter.  Your newsletter allows you to share more of your personality. It is here in small increments where you allow your followers to get to know you, give them a peek into your life, your world, and business. Here your voice shines through touching people, and where that know like trust process gets a major shot in the arm. Your newsletter is also a more informal place to ask your audience to share something of themselves with you. Having already mentioned your dog is named 1900, you can look forward to someone telling you about their oddly named pet, or why they raise guppies. The more authentic and real you are the more likely people are to respond, and those responses are gold. It's relationships you are building here, not rocket science.
 
Let's not forget what your goal is here. You need to help people with their problem. Whether it's a problem they know, and can't seem to get past, or one they aren't even aware of yet. They signed up for your newsletter because they believed you could be of help to them. I hear a lot of "people come for the info and they stay for you" floating around lately.  But a fluffy newsletter just doesn't cut it any longer. People have enough stuff filling up they're inboxes these days, and are much quicker to hit that unsubscribe button than they were a few short years ago. So you absolutely must offer exceptional value or they won't "stay for you" for very long.

What Kind Of Value Can You Share With Your Audience?

1. | Why, you can share the top umpteen posts you read last week in a curated newsletter. (I recommend no more than 5-8 posts so as not to overwhelm)
2. | How about a nugget or two of new information or a new method of doing an old something? (make it actionable)
3. | Maybe you want them to read your latest blog post. (especially good if it has a content upgrade)
4. | How about whipping up excitement for your upcoming webinar?
5. | Give them access to your latest content upgrades.
6. | And yes, you will be pitching your products sometimes.

It's imperative that you give your subscribers reasons to look forward to opening up your newsletter but make sure that the above suggestions fit your overall goals. An unopened newsletter is a missed opportunity, so remember to entertain, educate, and above all else be of benefit to them.

So May I Just Add A Little Something?

No one is in any doubt that social media is an awesome way for you to extend the reach of your brand, and you should absolutely be using social media for your business. With so many ways for you to share your message, one or more platforms, are bound to be a good fit for you. Unfortunately, in an effort to keep themselves current,relevant, and useful, the social media platforms can, and do, change their algorithms occasionally. This makes it impossible for you to depend on always reaching your fans in the same way next month, let alone next year. Not to mention, if you break one their rules you can be barred from that platform. Still, if you play nice, there is plenty of goodness to be had when you leverage the power of social media for your blog/ business.

Have a lovely first weekend of fall and know that I envy anyone living far enough North to notice a difference already. It's just plain hot here in South Florida.

If there is something you want to know please ask, or if there is something you want to tell I'm all ears.

  ~~ Joyce

HOW I NEARLY MISSED THE BOAT WHEN I STARTED MY BUSINESS

3 Things I Wish I Had Done At The Start

There were a couple of things I had done correctly from the beginning but now as I look back on my first year as an entrepreneur I see I missed the boat on what are possibly three of the most important things to do and why. 

Building An Email list. 

I totally didn't understand that having an email list is a more reliable way to get in front of people than through social media. As far as list building went, this was something I thought would happen as a result of the sales you made. I had assumed you would correspond with your customers to offer them further products and discounts thereby turning them into someone who would want your newsletter and/ or be on your mailing list.

Not so. You must proactively build your email list if you want to get more than one or two people on it each month.  Because who really needs another newsletter cluttering up their inbox? So you must  give them a good reason to part with their email address and remember the right opt-in freebie is a much better incentive than any amount of asking them if they want to sign up. I found that to follow this up with short and sweet newsletters that have no more than one or two easy to accomplish takeaways or nuggets of information can really help to grow your list.

Audience, Customer, Follower Engagement

While engagement seems equally as  important as building your email list, true engagement is much more difficult to come by. People generally do not engage with us as regularly as we would want. Think about it. How often to do you respond to a post be it on someone's blog or on one of the social media platforms? Me either. Would you call it regularly? No, why? Well, I have the answer or answers because it is a two parter. We are busy. Simple right? And it takes some time to consider a proper response that goes beyond "great post, or I agree". Mostly, what you read doesn't necessarily apply to you at the time. Either you are past its message in your business timeline or you haven't arrived there yet.
 
Still, engagement is very important, this is where you get your raving fans. This is where you know that your audience, customers, followers get you and like you.  So while there is no guarantee of a response to your posts when you ask for comments, you can help your chances by asking for answers to well thought out questions. And you absolutely must respond to the comments you get. So don't forget to spread a little of that engagement around, it can't hurt. 

Getting More Done In Less Time

This absolutely seems to be the bane of everyone's existence. We all want to get more done in less time. Me, I am a list maker, always have been. And it works, but, my list never ends and I have felt as if I am constantly chasing my tail. Somehow I believed as a new business owner that if I worked 10 hours a day 6 days a week I could keep up.

Luckily for me in the last few months, several people have been singing the praises of batching or grouping. If you are not familiar with batching, in simple terms it is nothing more than doing multiples of the same task in blocks of time. You benefit not only from being able to concentrate but by not having your time chopped up. At first, this method seemed to make the most sense with small or quickly done tasks because they are the ones that chop up your time the most. But it didn't take me long to see that even bigger projects are just series of smaller tasks strung together, and so would benefit just as much from being batched.  After batching some of my work now for a couple of months I can say that things seem less hectic lately. So I guess it's time to get on board with the rest. The best part is, I still get to make up my lists, only now when I complete 3 things it truly is a day's worth of work.

Please leave me a comment and let me know what you wish you had known at the beginning of your business journey or maybe something you think I should know for the upcoming year.

Have a lovely week

  ~~Joyce

6 REASONS YOU SHOULD BE BLOGGING FOR YOUR BUSINESS

These days it is imperative for your business to have a blog. It's no longer enough for you to put up a website with either a products page or work with me page. People want to know why they should buy your product or work with you rather than Susie Q. Your about page might tell them all of your skills and abilities, but honestly, there are many people with those same sets of skills. Your blog, written in your voice, is going to sound exceptional to those people who like and follow you.  And, since people purchase from their heart and emotions frequently, that liking holds great value to us who are small business owners.

Blogging Allows You To Connect With Your Audience Through Feedback  

When you write informative, interesting, and thought-provoking posts don't forget to ask a question or two of your reader. Not just any questions but those you genuinely would like to receive answers for. These answers while helping to forge that bond with your audience, will be information available for your use in a future post or project. Remember you want to build a relationship, so don't forget to thank your readers and respond back to their comments. These comments may be used as an  additional way for you to find or refine your niche if you haven't already done so.  

Blogging Helps To Build Your Email List  

A great blog post that resonates with your readers is a sure-fire way to get them to come back for more. You can remind your readers that if they have enjoyed this particular post that they should sign up to receive alerts for new posts. If this isn't something you offer, then ask them to sign up for your newsletter, or your email list. At the very least, you should have a sign-up form in your footer or sidebar to make it easy for them to subscribe.

Blogging Helps You To Become Known As An Expert In Your Niche  

Through your blog, your extremely informative blog, you are going to gain a reputation for being knowledgeable. So give that knowledge away. Make sure that your posts are helpful and actionable if you want to enhance your expert status. When people see you as an expert they are going to want to know what it is that makes you such expert. Share that information with them over time. Why over time? Because what you know today is only a portion of what you will have learned, and can then share next month or next year.  

Blogging Improves Your Site's SEO  

Now this is super awesome in my opinion. If you have done your work correctly on your blog post, that same delightful content that has caught your readers eye and engaged them has also improved your SEO. A catchy title with your keyword or keywords in it and sub-headings that further reinforce them are gold. You must be sure that the body of your post has the information as promised in your title. The failure to do this not only disappoints your reader but will drop your SEO ranking.  

Blogging Increases Your Traffic  

This is simple. Your blog gives people a reason to visit your site apart from what you sell, and to spend more time there if they like what they see. Maybe they might even tell their friends. If you  make it easy for them. So place like and share buttons on your blog post page. Also, you are going to promote your newest blog post on your various social media platforms, after all, you want plenty of eyes on it.   

Blogging Strengthens Your Brand  

Again, if you have done your work correctly, this same delightful content is going to tie in with your brand. This is oh so  important so as not to confuse your audience. Your blog posts need to sound as if they belong to your business. People should be able to readily see the connection between the products and/or services that your business offers and the written content of your posts.  

I want to leave you with two questions. Do you have a blog for your business? Have you seen the benefits of having that blog? While I am interested in the answers to these questions, I am also interested in any other comments you care to make.

  ~~Joyce